Drill has taken the UK nation by surprise, as most drill songs are now rising in the top 50 charts and landing a spot on commercial radio stations like Capital Xtra and BBC 1Xtra. However, with the “violent” and “aggressive” lyrical content, especially where drill artists use platforms such as GRM Daily and Link Up TV to promote their music and social media is a lot more accessible, this has given the older audience a voice against drill artists.
When Hip-Hop was first introduced in the USA, parents would complain due to the lifestyle, violence and gang culture it portrayed. However, over time Hip-Hop has become more accepted and celebrated all over the world, so much that it opened doors for Hip-Hop artists to acting, business, filmmaking and producing. Artists such as Tupac Shakur, P Diddy and 50 Cent have all made appearances in various films/TV shows and have created their own businesses (P Diddy also has 50% shares in Ciroc Vodka and helped to develop the brand).
With a powerful social media presence, the influence and audience members drill music reach is huge. Drill artists like 67, 410, Harlem Spartans and more are collaborating with established artists like Giggs, Charlie Sloth, Young Teflon and Krept and Konan; this is paving their way to winning MOBOs and gaining over 30 million views in over a year. The underlying tone and where most of their “anger” comes from is constantly being let down by cuts to local services, such as youth clubs and school services that would take potential gang members off of the streets. Music is their outlet to voice their experiences in crimes, poverty and gang oppositions.